Here's a few brands you know that have launched their .mobi:

DietCoke.mobi

BMW.mobi

ESPN.mobi

Heineken.mobi

Fox.mobi

Marriott.mobi

DHL.mobi

Disney.mobi

Time.mobi

Ferrari.mobi

DolceGabbana.mobi

BofA.mobi

UniversalPictures.mobi

Cisco.mobi

FordCA.mobi

Iberia.mobi

ING.mobi

Hertz.mobi

MSN.mobi

NBA.mobi

Maxim.mobi

JaguarXF.mobi

Purina.mobi

Weather.mobi

VolvoCars.mobi

TheTimes.mobi

Xbox.mobi

Fidelity.mobi

FoxNews.mobi

Lufthansa.mobi

HSBCfrance.mobi

Zagat.mobi

Barclays.mobi

Castrol.mobi

WWF.mobi

Deutsche-Bank.mobi

BenettonPress.mobi

AXA.mobi

NYPost.mobi

Polo.mobi

BusinessWeek.mobi

Rolls-Royce.mobi

 

.mobi. It's happening.