Who started .mobi?
.mobi was started by several companies you know: Nokia, Google, Microsoft, Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Orascom Telecom, GSM Association, Hutchison Whampoa (3), and Syniverse Technologies.

When was .mobi launched?
.mobi was launched to the public on September 26, 2006.

How do I register a .mobi?
You can register .mobi's at most domain registrars. For a full list of those registrars, check here.

How much does it cost to register a .mobi?
Anywhere between $8 - $13 per year, depending on the registrar. If you see a registrar charging more than that, go with another one.

How do I find out who owns a particular .mobi domain?
Via the WHOIS tool.

Are there any templates I can download as a starting point for my .mobi website?
Absolutely, over here.

Where can I find some News Articles specifically about .mobi?
Right here.

And are there any books specifically about .mobi?
There's a free e-book with everything you've ever wanted to know about .mobi available here(note: it's a 7.5MB PDF file).

That's great and all, but which well-known companies have actually launched their .mobi?
These ones.

And what are the most expensive .mobi domains sold to date?
Domains can be sold just like real estate and the most expensive .mobi's sold to date are Flowers.mobi for $200,000, Sportsbook.mobi for $129,800, and Fun.mobi for $100,000.

OK, I'm officially impressed.

Another advantage of .mobi is that you don't need to type in "www." before the domain name to access the site. This saves you keystrokes (and time!) since it's a lot shorter to key-in "why.mobi" than "www.why.mobi".